Was the first employee of Industrial Craft—a design store and studio—and played integral role in designing and establishing the company.
For the store, this included creating the brand, developing business strategies, designing and building out the physical space (a brick and mortar retail store, design studio and workshop).
On the studio side, this included working on clients projects, leading clients relations, designing, building and maintaining the studio websites, writing articles aimed at bringing in new clients, and designing and creating all company collateral ranging from strategic pitch decks to promotional posters.