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Creating a contemporary design brand steeped in mid-century nostalgia.

Industrial Craft

(In-house)
Categories
Identity
Art Direction
Strategy
Graphic Design
Environmental Design
Event Design
Team
Team
Benjamin Lorimore
Angelika Ingham
Max Burton
Sarah SIlvey
Kip Kotzen
Hannah Fink
Rudi O'Meara
Ben Wagner
Alanna Hale
Brand Identity, Art Direction, Brand Strategy, Graphic Design, Environmental Design, Photography, Project Management
Brand Identity, Art Direction, Brand Strategy, Merchandising, Tone of Voice, Project Management
Creative Direction, Strategy
Art Direction, Project Management
Merchandising
Environmental Design
Logo Design (IC Mark)
Graphic Design
Photography
Industrial Craft is a new design store and studio concept in San Francisco.

IC aims to pull back the curtains of the somewhat secretive design process, inviting the public into an intimate hybrid retail, studio and workshop space.

I joined Industrial Craft as the first employee in July 2020 and played a large role in establishing the company alongside founder Max Burton.
Store
Industrial Craft is design store offering a curated selection of objects, furniture and home goods as well as their own growing in-house brand: IC Made.
Studio
Housed inside Industrial Craft in the upper mezzanine, the studio designs for both the store and various clients providing industrial design services.
Industrial Craft is a new design store and studio concept in San Francisco.

IC aims to pull back the curtains of the somewhat secretive design process, inviting the public into an intimate hybrid retail, studio and workshop space.

I joined Industrial Craft as the first employee in July 2020 and played a large role in establishing the company alongside founder Max Burton.
Industrial Craft was established to reconnect with community and welcome them into our studio.

With a publicly displayed in-store workshop stocked with 3D printers and CNCs, we designed our flagship to be a romanticized, disneyland-like experience of the designer's home and studio.
Identity Principles
A warm and inviting host.
A passionate creative.
Confident, but not rude.
An authority in design.
Comfortingly familiar.
The Industrial Craft brand is personified as if it is a person. IC speaks in first person using the pronouns I and we. Visually, the IC mark is often used as text to replace what would otherwise say "Industrial Craft" or "IC" furthur personifying the brand.
The main brand color is a bold tomato red that speaks to the past, but is grounded in the present. The secondary pallete is comprised of a set of muted primaries taking inspiration from mid-century modern color palettes.
The Industrial Craft brand is personified as if it is a person. IC speaks in first person using the pronouns I and we. Visually, the IC mark is often used as text to replace what would otherwise say "Industrial Craft" or "IC" furthur personifying the brand.
IC Event Series

To connect deeper with our community, we created an event series comprised of art and design shows, talks, and casual events.

For each show, we designed a show identity, staged the space,  and launched comprehensive campaigns through social media, street posters, and flyers.
'Moto'
Hugo Eccles
'Flora'
Jayne Foster

Creating a contemporary design brand steeped in mid-century nostalgia.

Industrial Craft

(In-house)
Categories
Identity
Art Direction
Strategy
Graphic Design
Environmental Design
Event Design
Team
Team
Benjamin Lorimore
Angelika Ingham
Max Burton
Sarah SIlvey
Kip Kotzen
Hannah Fink
Rudi O'Meara
Ben Wagner
Alanna Hale
Store
Industrial Craft is design store offering a curated selection of objects, furniture and home goods as well as their own growing in-house brand: IC Made.
Studio
Housed inside Industrial Craft in the upper mezzanine, the studio designs for both the store and various clients providing industrial design services.
IC aims to pull back the curtains of the somewhat secretive design process, inviting the public into an intimate hybrid retail, studio and workshop space.

I joined Industrial Craft as the first employee in July 2020 and played a large role in establishing the company alongside founder Max Burton.
Industrial Craft was established to reconnect with community and welcome them into our studio.



With a publicly displayed in-store workshop stocked with 3D printers and CNCs, we designed our flagship to be a romanticized, disneyland-like experience of the designer's home and studio.
Identity Principles
A warm and inviting host.
A passionate creative.
Confident, but not rude.
An authority in design.
Comfortingly familiar.
The Industrial Craft brand is personified as if it is a person. IC speaks in first person using the pronouns I and we. Visually, the IC mark is often used as text to replace what would otherwise say "Industrial Craft" or "IC" furthur personifying the brand.
IC Event Series

To connect deeper with our community, we created an event series comprised of art and design shows, talks, and casual events.
'Moto'
Hugo Eccles
'Flora'
Jayne Foster
For each show, we designed a show identity, staged the space,  and launched comprehensive campaigns through social media, street posters, and flyers.