A visit to Industrial Craft is a step into a world of romance and design steeped in nostalgia. Their retail space in San Francisco, California also houses their design studio and workshop and blends shopping with whimsical experience. Their shop is a mix of curated objects from around the world and products that are designed in house under the Industrial Craft brand: IC MADE.

I joined Industrial Craft at its inception in July 2020 and worked alongside founder Max Burton. From designing and building out the physical space to creating the brand, strategy, identity and collateral, I played a large role in establishing the company.