Roam

ROAM,
Startup Strategy

Client work at Industrial Craft. 2020-21

Strategy
Experience Design
UX/UI + Prototyping
Brand + Storytelling
Presentation Design
Industrial Design
3D CAD Modeling
3D Rendering

App

Shared Lock

Roam is a publicly shared network of connected bike locks.

Roam locks fit onto existing bike racks and are designed to eliminate bike theft, and make biking in cities safer and more accessible.

Roam was designed in a light, agile startup manner, co-developed with city governments, universities and bike advocacy groups.

Phase 1 included an investor presentation, an MVP prototype and product experience, strategic pitch deck, light branding, and large format print materials.

1. Find available locks through app.

2. Unlock and start session by scanning QR.

3. Lock bike, enjoy peace of mind.

4. Scan lock to unlock, return lock to dock.

5. Confirm docking of lock with picture to end session.

Process sketches across the product + experience design.

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VC Investment Pitch Deck Excerpts

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Investor Presentation Large Format Print Material

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ROAM,
Startup Design

at Industrial Craft for ROAM. 2021

Strategy
Experience Design
UX/UI + Prototyping
Brand + Storytelling
Presentation Design
Industrial Design
3D CAD Modeling
3D Rendering

Roam is a publicly shared bike lock network. Roam locks fit onto existing bike racks and are designed to eliminate bike theft globally, and make biking in cities safer and more accessible.

Industrial Craft and Roam worked across a diverse set of stakeholders using lean and agile processes to get to an MVP as quickly as possible to fundraise with. Rapid prototyping helped to eliminate options and test new creative hardware paths.

We worked with municipalities, universities, bike advocacy groups, software developers, hardware experts, manufacturers, researchers and funders.

ROAM was designed in a bootstrapped startup process. Each phase unlocked funding for the next phase.

The ROAM lock follows a the form factor of a typical U-lock that is modified for extra strength.

Because the lock does not need to be carried, it is much thicker and robust to protect against theft without causing inconvenience.

The ROAM lock uses a soft aluminum exoskeleton that protects against by gumming up angle grinder blades before they can reach the hardened steel core.