Roam
(In-house work at Industrial Craft for Roam)
STRATEGY, EXPERIENCE DESIGN, UX/UI, INDUSTRIAL DESIGN
Roam is a publicly shared bike lock network.  Roam locks fit onto existing bike racks  and are designed to eliminate bike theft globally, and make biking in cities safer and more accessible.

Roam worked across a complex set of partners using lean principles, agile processes to accelerate decision making and gain consensus on what was a viable solution.  Rapid hypothesis testing helped to eliminate options and test new creative hardware paths.

Municipalities, universities, bike advocacy groups, software developers, hardware experts, manufacturers, researchers, funders and entrepreneurs all contributed to create the world’s first publicly shared bike lock.
The freedom to roam by bike.
1. Reserve a lock through app
2. Unlock with app
3. Lock bike, enjoy peace of mind
4. End session, unlock bike
5. Replace lock, Confirm
Roam
(In-house work at Industrial Craft)
STRATEGY, EXPERIENCE DESIGN, UX/UI, INDUSTRIAL DESIGN
Roam is a publicly shared bike lock network.  Roam locks fit onto existing bike racks  and are designed to eliminate bike theft globally, and make biking in cities safer and more accessible.

Roam worked across a complex set of partners using lean principles, agile processes to accelerate decision making and gain consensus on what was a viable solution.  Rapid hypothesis testing helped to eliminate options and test new creative hardware paths.

Municipalities, universities, bike advocacy groups, software developers, hardware experts, manufacturers, researchers,funders and entrepreneurs all contributed to create the world’s first publicly shared bike lock.  The pilot is scheduled to launch in Davis, California this year.
1. Reserve a lock through app
2. Unlock with app
3. Lock bike, enjoy peace of mind
4. End session, unlock bike
5. Replace lock, Confirm
Credits
Benjamin Lorimore
Strategy, Experience Design, UX/UI, industrial design, Pitch Strategy, Brand, Prototyping
Hannah Fink
Strategy, Experience Design, industrial design, Storyboarding, Prototyping
Max Burton
Creative Direction, Strategy, Experience Design, industrial design
John Butler
Co-Founder, Business Strategy, Project Management, Fundraising
Francis Kim
Co-Founder, Strategy, Logistics