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Leading creative with startup ROAM to change the way we bike in cities.

ROAM

(Industrial Craft)
Categories
Strategy
Identity
Experience Design
UX/UI
Industrial Design
Team
Team
Benjamin Lorimore
Hannah Fink
Max Burton
John Butler
Francis Kim
Strategy, Experience Design, UX/UI, Brand Identity, Industrial Design, 3D Rendering
Strategy, Experience Design, Industrial Design, Storyboarding, 3D CAD Modeling
Creative Direction, Strategy, Experience Design, Industrial Design
Co-Funder, Business Strategy, Project Management, VC Fundraising
Co-Founder, Strategy, Logistics
ROAM is a publicly shared network of high-security smart bike locks that fit onto existing bike racks.

ROAM approached Industrial Craft very early, with only a rough idea of distributed sharelocks somehow pigging backing on existing rack infrastructure.

Our team worked closely with ROAM over the course of a year to explore various directions though design, user testing, consulting diverse stakeholders in city governments, community organizations and bike advocacy groups.
1. Ride your bike.
2. Download the app.
3. Use sharelocks.
Industrial Craft's work spanned across design, strategy, brand and 360 experience.

Our work led up to a VC pitch. The deliverables from Industrial Craft included a physical lock prototype, a user journey map with corresponding keyscreens in the app, light branding, and the storyflow, pitch deck and presentation materials.
User Journey

Sketches by Hannah FInk
UI by Benjamin Lorimore
1
Find/reserve available locks through app.
2
Unlock and start session by scanning QR.
3
Lock bike, enjoy peace of mind.
4
Scan lock to unlock, return lock to dock.
5
Confirm docking of lock with picture to end session.

LEADING CREATIVE WITH STARTUP ROAM TO CHANGE THE WAY WE BIKE IN CITIES.

ROAM

(Industrial Craft)
Categories
Strategy
Identity
Experience Design
UX/UI
Industrial Design
Team
Team
Benjamin Lorimore
Hannah FInk
Max Burton
John Butler
Francis Kim
1. Ride your bike.
2. Download the app.
3. Use sharelocks.
ROAM is a publicly shared network of high-security smart bike locks that fit onto existing bike racks.
ROAM approached Industrial Craft very early, with only a rough idea of distributed sharelocks somehow pigging backing on existing rack infrastructure.
Industrial Craft's work spanned across design, strategy, brand and 360 experience.
Our work led up to a VC pitch. The deliverables from Industrial Craft included a physical lock prototype, a user journey map with corresponding keyscreens in the app, light branding, and the storyflow, pitch deck and presentation materials.