We All Rise,
Brand + Website
Freelance work. 2022-Now
Brand Identity + Strategy
Website Design
Website Build (Webflow CMS)
Brand Language System
Logo Refresh
Graphic Design
Live Site
Black and Woman owned,
We All Rise is a young firm that connects big players and grassroots organizations to make economic development equitable and resilient .
I worked with We All Rise to refresh their brand identity and design and develop a responsive, easy to update CMS website.
Identity Principles:
Bold
Simple
Accessible
Inspiring
We All Rise's identity is rooted in an unapologetically bold call to action.

Their voice is strong, unfaltering and simplifies whenever possible, to make getting involved accessible for all.

Through connecting a complex web of systems, organizations and communities, they work to make a better future for all where the under-represented are championed.
White text, black backgrounds.
A call to action. Drawing inspiration from: Black Lives Matter and other social movements
Color only used in images.
To celebrate and put emphasis on the people and the work.
One font, one weight.
Helvetica Neue 55 Roman. Keeping it clean, simple and easy to maintain for non-designers.
Large text, every section with subheads.
For impact, accessibility and retention of information when skimming.
Every element designed and built from scratch.
Working from Figma to Webflow, I designed and built everything, including the structure of the navigation menus and their animations.
Built on a CMS backend for easy updating.
The website is built almost entirely on a flexible CMS platform that allows for easy editing of content through a backend portal.
Credits
Benjamin Lorimore
CREATIVE DIRECTION, BRAND/STRATEGY, WEBSITE DESIGN + BUILD, COLLATERAL, Tone of Voice
Maris Yurdana
Copywriting, Tone of VOice
We All Rise, Brand + Web
Freelance work, 2022-Now
Brand Identity + Strategy
Website Design
Website Build (Webflow CMS)
Brand Language System
Graphic Design
weallrisegroup.com
Black and Woman owned, We All Rise is a young community development firm that connects big players and grassroots organizations to make economic development equitable and resilient.
I worked with We All Rise to refresh their brand identity and  design and develop a responsive, easy to update CMS website.
Identity Principles:
Bold
Simple
Accessible
Inspiring
We All Rise's identity is rooted in an unapologetically bold call to action.

Their voice is strong, unfaltering and simplifies whenever possible  to make getting involved accessible.

Through connecting a complex web of systems, organizations and communities, they work to make a better future for all where the under-represented are championed.
Designed and built from zero.
Working from Figma to Webflow, I designed and built everything, including the structure of the navigation menus and their animations.

The website is built almost entirely on a flexible CMS platform that allows for easy editing of content through a backend portal.
Credits
Benjamin Lorimore
CREATIVE DIRECTION, BRAND/STRATEGY, WEBSITE DESIGN + BUILD, COLLATERAL, TONE OF VOICE
Maris Yurdana
COPYWRITING, TONE OF VOICE