Right next door to the new IKEA in San Francisco, Saluhall is a new plant-based food hall from IKEA with local vendors and their own branded offerings.

Saluhall had a great brand, but didn't know how to use it. My work with them has been building systems to execute the brand with consistency across touchpoints from digital signage in space, to physical menus and social media.

Beginning to extend their market globally, Givelo needed a refresh for their custom program to better reflect their current brand.

I designed a logo variation using their already existing "g" mark to be used on custom kits and collateral, and a new catalogue for the custom program.